BREAKING: HTC and agency Deutsch L.A. are back together, a year after the phone maker entrusted Ogilvy with a big-budget campaign that ended up starring Robert Downey Jr. The ads didn't work, and HTC posted its first annual loss in January.
Deutsch L.A. Lands HTC North America (Again) www.adweek.com HTC America has returned to Deutsch L.A. after the smartphone manufacturer left Ogilvy & Mather L.A. late last year. |