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ADWeek - Brands are hoping for better results than last year.

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Brands are hoping for better results than last year.


Take 2: Real-Time Marketing at the Oscars
www.adweek.com
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers who wanted to be wowed by another Super Bowl Oreo moment.