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Behold the true masters of social media marketing.


Amazing Data From Ian McKellen and Patrick Stewart's Run of Social Hijinks
www.adweek.com
If anyone has had more fun promoting a Broadway production than Ian McKellen and Patrick Stewart, it must have included a hearty diet of adult beverages and illegal drugs. The pair of legendary actors wowed social media users while pushing their No Man's Land/Waiting for Godot twinbill, which ran fr…