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BBDO Worldwide landed lead responsibilities on Bud Light in June, and the new effort represents a chance for the agency to put its stamp on an iconic American brand.
 A-B Uses the Super Bowl to Refresh Bud Light www.adweek.com The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched show on television to roll it out. Three new Bud Light ads will air during the Super Bowl on Feb. 2 and introduce the tagline, "The perfect beer for whatever happens," accordi... |
