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Axe's Super Bowl tagline is a golden oldie:
"Make love. Not war."  Axe Brings a Message of Peace to the Gender Wars, and the World, in Super Bowl Spot www.adweek.com Axe, the Unilever men's personal-care brand known for inciting controversy in the gender wars with ads often deemed sexist, wants everyone to just get along in its 30-second Super Bowl spot—which co-opts the famous old slogan "Make love. Not war" to push a new product line called Axe Peace. |
