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Awkward post-mortem marketing or fitting homage? What's your take on the new work from Arnold Worldwide for Jack Daniel's Sinatra Select?
 Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead www.adweek.com Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of the whiskey rolling out nationwide in June. |
