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At Airbnb, every new employee is challenged to invent and test new features—on the first day of work. In this week's issue, Lori Senecal, CEO of kbs+, writes about how invention is supplanting innovation in business.
Lori will also be a judge in Adweek's Project Isaac awards, celebrating invention. Learn more here: http://adweek.it/NA0VF0  Organizations Need to Adopt an Invention-First Mind-set www.adweek.com In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. |
