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Love it or hate it, there's no denying the Super Bowl halftime show is today's s...

26.01.2015, ADWeek

Love it or hate it, there's no denying the Super Bowl halftime show is today's single biggest stage for a singer (or sponsor). Why the Super Bowl Halftime Show Has Become the Biggest Ad of All edit.adweek.com For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show.

What would you advise a brand that's thinking about tweeting during the blizzard?

26.01.2015, ADWeek

What would you advise a brand that's thinking about tweeting during the blizzard? Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015 edit.adweek.com Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally.

Pretty clever Super Bowl idea here from Volvo.

26.01.2015, ADWeek

Pretty clever Super Bowl idea here from Volvo . Why Volvo Wants You Tweeting During Their Competitors' Super Bowl Ads edit.adweek.com Volvo won't be an official Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit.

Fantastic. Works especially well on a touchscreen.

26.01.2015, ADWeek

Fantastic. Works especially well on a touchscreen. Sonos' Brilliant New Logo Appears to Vibrate When You Scroll Thanks to an Optical Illusion edit.adweek.com It's not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo.

You won't see the :60 until the game, but there are teasers.

26.01.2015, ADWeek

You won't see the :60 until the game, but there are teasers. Coca-Cola Targets Online Hate in Its #MakeItHappy Super Bowl Campaign edit.adweek.com Kid President and Danica Patrick are among the stars of the teasers.

Perfect choice for NASCAR and NBC.

26.01.2015, ADWeek

Perfect choice for NASCAR and NBC. Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle www.adweek.com One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game.

"We do what we know."

26.01.2015, ADWeek

"We do what we know." Here's Victoria's Secret Super Bowl Ad, and It's Exactly What You’d Expect www.adweek.com Victoria's Secret has joined the conga line of brands releasing their Super Bowl ads before the game. This spot marks the lingerie company's third Big Game appearance.

"Can you explain what 'Internet' is?"

26.01.2015, ADWeek

"Can you explain what 'Internet' is?" Katie Couric, Bryant Gumbel Revisit Hilariously Clueless 1994 Today Clip in BMW's Super Bowl Ad edit.adweek.com What is that @ symbol, anyway?

Any you're looking forward to?

26.01.2015, ADWeek

Any you're looking forward to? The 10 Super Bowl Ads You Won't Want to Miss This Year edit.adweek.com

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