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Peep Laja - Are you testing stuff that makes no difference? Here's how to change it

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Are you testing stuff that makes no difference? Here's how to change it


Your Test is Only as Good as Your Hypothesis [Video]
conversionxl.com
ConversionXL Live 2016 is coming up next March (get on the list to get tickets at pre-release prices). We're going to publish video recordings of the previous event, and here's the first one. You run A/B tests - some win, some don't. The likelihood of...