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Are #StPatricksDay parade boycotts (and subsequent counter-boycotts) just one big boondoggle? Here's a surprising look into what triggers brands to back out.
 Guinness Is the Latest Beer to Boycott NY's St. Pat's Parade, but How Much Does It Matter? www.adweek.com With its decision yesterday to withdraw support of today’s New York St. Patrick’s Day parade, beer giant Guinness became the latest beer brand to pull its support of the legendary parade, which draws about a million spectators and 200,000 marchers to Manhattan each year. |
