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ADWeek - Another fascinating campaign from Brazil.

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Another fascinating campaign from Brazil.


Brazilian Authors Publish New Stories Only in Braille in Powerful PSA for the Blind
www.adweek.com
The Blind Book, a project by Brazilian agency DM9Sul, seeks to give sighted people in Brazil some insight into how it feels—as blind people do every day—to be denied access to literary works because they are not published in a format they can read.