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An onslaught of hyperaggressive marketing activations are aimed at breaking through in noisy Gotham.
 Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl www.adweek.com Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl—but last-minute strategizing for the Big Easy blowout was not on his clipboard. Rather, the vp of the Anheuser-Busch brand already had the Big Apple and this year’s big game on the brain. |
