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ADWeek - After every gory battle, someone's gotta do the laundry, right?

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After every gory battle, someone's gotta do the laundry, right?


Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood
www.adweek.com
The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for butcher brand Omaha Steaks. In other words, the detergent's marketers aren't afraid of a little blood.