|
|
|
After buying the prominent social media marketing tool Wildfire in 2012 for $250M, Google now says it will close the company and absorb its technology.
 Google Puts Out Wildfire www.adweek.com Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs. The company that the search giant bought in 2012 for a reported $250 million is winding down as a standalone entity. |
