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Adweek's Sports Issue: A look at the relationship between sports media and marketing.
 The Big Bang www.adweek.com In a fragmented media world, big sports media events, the last true reach vehicles, get people to tune in. They defy ad skipping, foster communal viewing and, if you’re trying to sell cars, beer, sneakers, iPads or movie tickets, you have to suit up, pop in your mouthguard and literally get in the g... |
