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Adweek goes on tour with Our 2nd Life—and the marketers that are wooing them.
 These YouTubers Are This Generation’s Rock Stars www.adweek.com On Our 2nd Life’s tour bus, 15-year-old Trevor Moran’s mother, Nicole, pleads with her bundle of energy to sit down. But he’s got to direct that energy somewhere—so why not make it productive? |
