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ADWeek - Admitting it "cannot outspend its competitors in broadcast," Infiniti will be lo...

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Admitting it "cannot outspend its competitors in broadcast," Infiniti will be looking for big ideas beyond TV ads.


7 Agencies Chase Infiniti's Global Account
www.adweekmedia.com
The meetings are taking place this week, with Infiniti now on track to complete its search by August. Global media spending on the luxury brand totals $450 million annually.