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ADWeek - Across brands and agencies alike, there's insufficient focus on grooming talent,...

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Across brands and agencies alike, there's insufficient focus on grooming talent, training and formally assessing skills.


There Is a Digital Talent Gap
www.adweek.com
For its report, The State of Digital Marketing Talent, The Online Marketing Institute surveyed almost 750 Fortune 500 and ad agency execs, and the results are grim: There's a vast gap between the digital marketing expertise needed by organizations and the talent actually available to them at every l...