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A very experimental idea. Does it work?
 Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You've Seen www.adweek.com As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product ads that subtly combine into one PSA about the importance of early diagnosis. |
