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A study by Cisco found that 8 out of 10 Americans take to the internet before making a purchase decision.
The study also found that 71% of shoppers want access to digital content in physical stores. Another interesting finding was that 60 percent of Digital shoppers are now expecting more value in their shopping experience. Of these shoppers, 53 percent expect greater price visibility, 37 percent want easier ways to find products, and 39 percent desire faster/easier way to purchase products. So, you see, it's not enough to just set up some kind of cart & payment system and expect the dollars to roll in. You MUST be paying attention to the experience, and crafting something that is genuinely enjoyable & more valuable that everyone else.  How People Shop newsroom.cisco.com These stats will surprise you. |
