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A new study shows that attending a branded live experience drives 65% of people to recommend the brand and 59% to buy it at retail afterwards.
Check out more interesting stats in this week's Data Points #infographic: http://adweek.it/1hF5Q53  Live Events Are King for Getting People to Recommend and Buy Brands www.adweek.com Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows. |
