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ADWeek - A business card that's actually useful to your customer? Crazy talk.

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A business card that's actually useful to your customer? Crazy talk.


Jeweler's Clever Business Card Rolls Into a Ring Sizer
www.adweek.com
The idea is that men who are shopping for a ring can use the card at home to subtly check the size of a woman's current rings, helping preserve the element of surprise.