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ADWeek - A beloved campaign wins big.

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A beloved campaign wins big.


OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards
www.adweek.com
CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight for its delightful #lookup digital billboards that showed kids pointing to actual British Airways planes as they passed overhead.