A beloved campaign wins big.
OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards www.adweek.com CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight for its delightful #lookup digital billboards that showed kids pointing to actual British Airways planes as they passed overhead. |