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ADWeek - 57% of Brits under 34 say they're willing to read sponsored content, as long as...

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57% of Brits under 34 say they're willing to read sponsored content, as long as it's good.


Infographic: What Millennials Want From Native Ad Content
www.adweek.com
With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working.