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Use Fork, Cut With Sharp Motion, Dig Into Crazy KFC Commercial
Those of you who thought BBH London's new KFC commercial was a little too damn heartwarming, have a look at this—British comedian Peter Serafinowicz's attempt at a KFC spot. It is quite hypnotic, and will certainly be helpful for anyone struggling to carve and serve a chicke...
USPS in Midst of $100 Million Agency Review
The U.S. Postal Service confirmed it is reviewing marketing communications covering strategy and creative; media planning and buying; direct marketing and sales support; retail and promotions; and multicultural advertising for the African-American, Hispanic, and Asian market...
Target Makes Summer Funner With Giant Outdoor Playthings
Summer is all about going big. In Denver, you've got the supersized fire hydrants, newspaper boxes and sidewalk benches reminding you what a water-wasting wanker you can be. Now, in Houston and Chicago, you have oversize items that are a little more fun, thanks to Target sto...
Short Film With Split Personality Wins Nokia N8 Contest
Dear J.W. Griffiths: Congratulations on winning the Nokia Shorts 2011 Competition for Splitscreen: A Love Story! We were blown away—blown a-way—by your inventive storytelling in which a guy and gal unite in London after we follow their separate journeys from Paris and New Y...
R/GA Wins Grey Goose
R/GA has been named Grey Goose vodka’s first digital agency of record. The Interpublic agency won the global assignment after a review involving undisclosed contenders. The account will be based at R/GA’s Chicago office, which the agency opened last year, and will include ...
Celebrity Sniff
It seems impossible that England’s King George III, Audrey Hepburn, George Clooney, and Michelle Obama could have much of anything in common—let alone a brand they could all wear in public. No, it’s not a pair of britches. What these and countless other societal notables hav...
Saab Plans U.S. Agency Review
Saab will launch a U.S. ad agency review after it completes the global agency search currently under way at the Saab AB corporate level. Michele Tinson, director, corporate communications at Saab Cars North America, confirmed the pending review but did not say when it is e...
Much-Loved Girl From Candy Ad Revealed to Be Non-Human
Here's an odd little story about a Japanese ad. (I know, big surprise.) A recent spot for Ezaki Glico candies featured the all-girl Japanese theater group AKB 48—and introduced a new member of the group, Aimi Eguchi. She became an overnight sensation. Her profile on the band...
The World's Best Commercials, 2010-11
In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with four campaigns of more than one spot. We hadn't seen several of these before this week. They're all worth w...
Dead Bees Try to Help the Remaining Live Ones in British Ads
Imagine, if you would, a world without bees. Nobody gets stung. Pretty sweet, huh? Like honey, I'd say. Alas, there's a cutesy campaign in the U.K. from ad agency LIDA (using illustrations by Magnus Muhr) designed to generate support for the buzzy bastards, which have become...
Crowd-Sourcing Creative
Jack Link’s Beef Jerky, made famous by its quirky Sasquatch ads, wants something different. Despite the success of “Messin’ With Sasquatch,” a series of TV spots created by Carmichael Lynch, the company feels it needs a new hit to continue engaging with a young, media-savvy ...
Reggie Bush Dating Kim Kardashian Look-Alike From Old Navy Ads
This is pretty funny. Reggie Bush, the NFL star who dated Kim Kardashian for many years, has now reportedly taken up with the Kim Kardashian look-alike from the Old Navy commercials. Guess the guy really knows his type. The actress's name is Melissa Molinaro. Her first Old N...
New Effie Effectiveness Index
Who are the most effective marketers and agencies in the world today? The new Effie Effectiveness Index analyzes finalist and winner data from 40 global Effie competitions from June 10, 2010 to June 13, 2011, and offers this scorecard: Procter & Gamble is the most effectiv...
How to Rig Up Household Items to Do Voice Searches on Google
If you happen to be a member of the super-niche class of super geeks who have dreamed of activating Google Voice Search—launched for desktops and laptop PCs earlier this month—by pulling a rope or rubbing a genie's lamp, you're in luck. The hardware hackers at marketing shop...
Saab Search for Global Creative Agency on Hold?
While Saab has sent out RFIs in a review of its global creative business handled by Lowe Brindfors, Stockholm, the status of that search is uncertain amid a new financial crisis at the carmaker. The Swedish automaker admitted on Thursday (today) that it has run out of cash...
Supreme Court Rules for Data Miner IMS Health
The Supreme Court has ruled in favor of IMS Health and two other researchers, and against a Vermont statute that sought to prevent data about the drugs individual doctors prescribe from being used to market to those doctors without their permission. The case, argued before...
NYC Newscast's Artsy Subway Posters Send an Odd Message
Old-timey TV sets with static-y screens in a darkened room with papers strewn across the floor? Artsy and cool, perhaps, but is it the best imagery for New York's WPIX Channel 11 to plaster across NYC subway ads to promote its news operation? It seems to imply traditional me...
'New York Times' Candle Smells Like Newsprint, Is Great for Vigils
Designer-artist Tobias Wong's final concept, a candle that smells like The New York Times, has been actualized by Various Projects and is now for sale. The candle is meant to give off the scent of newsprint, but all that "powdery note and velvet nuance" stuff in the descript...
Callaway Golf Moves Creative to Factory Design Labs
Callaway Golf Co. has named Factory Design Labs its creative agency of record after parting ways with San Francisco agency Eleven. Factory Design Labs already handles digital duties for the golf equipment and apparel manufacturer. A Callaway representative declined to comm...
Jack in the Box to Offer World's Least Fun Kids Meals
Say goodbye to your plastic goodies, kids: Jack in the Box, the country’s fifth largest burger chain, is no longer offering toys with meals marketed towards children. The restaurants are also planning to introduce new, healthier items for kids, like grilled cheese sandwiches...
SapientNitro Adds First Data Work
SapientNitro has been named the full-service agency of record for First Data Corp., an electronic commerce and payment processing company. Spending in support of the brand and the incumbent on the business were not disclosed. The independent agency had already been doing...
Havas' Cake Unit Wins StriVectin
Havas Media’s Cake unit has been named the social media agency of record for StriVectin anti-aging skin care products following a review. There was no incumbent agency on the brand, although Mother had previously worked on a project basis.  StriVectin, positioned as a pr...
Lindsay Lohan Films Beezid.com Spot During House Arrest
Don't look now, but a rich, pampered celebrity is acting out. And it's Lindsay Lohan. She's been making the most of her current house arrest, but she took it to a new level by filming a low-budget commercial for Beezid.com from Chez Lohan. The troubled starlet turned down Be...
Euro RSCG Fights to Get Off the Ropes
Two months after becoming co-chairmen of Euro RSCG New York, Matt Ryan and Lee Garfinkel have their hands full trying not to come up empty. The duo is in the thick of the agency’s pitch for ExxonMobil’s global account—which Euro RSCG now shares with DDB and McCann Erickson...
Advertisers Likely to File Suit Over Harsh New Cigarette Warnings
The Food and Drug Administration unveiled new mandatory health warnings for cigarette packages on Tuesday; the warnings are the boldest seen thus far in the U.S., designed to scare the pants off kids who are even thinking about smoking and help adults make the decision to qu...

 
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